Gray Matters Graphic Design & Photography

Graphic Design and Photography

Logo Design

Blacksburg Dance Theater / Open Space Studios | Blacksburg, VA Logo Design

Design, Logo DesignSarah Vogl

Re-brand of New River Moving Arts. During this process I was responsible not only for the new logo design for 2-brands-in-one, but also for contributing to the re-naming process for the business. Blacksburg Dance Theater & Open Space Studios (formerly known as New River Moving Arts) is a multifaceted studio consisting of: dance, Pilates, martial arts, academics, and music education.

Lost In Taste | Squarespace Website Design; Christiansburg, VA

Design, Website Design, Logo Design, Commercial PhotographySarah Vogl

Squarespace website design for local sports bar and restaurant Lost In Taste. My goal was to echo the creativity the owner put into the brand and his restaurant decor. This is probably one of my favorite client sites, aesthetically. I am a sucker for an excellent dark color scheme and carefully chosen accents. We did all the photography for this project. We also designed the logo & branding for this business.

Crunch To Brunch | Christiansburg, VA Logo Design

Design, Logo DesignSarah Vogl

Logo & brand design for Crunch To Brunch featuring customized artwork by Maggie Perrin-Key. I really enjoyed tackling the challenges presented by this design concept. The idea for bringing Maggie onto this job came to me while I was literally mopping the floor at our cafe and thinking about the inspiration the client and I had been passing back and forth.

I found myself looking for an abstract pattern that conveyed movement when it felt like a light bulb came on over my head 💡 I'm so grateful that Mary Katherine and Maggie trusted my vision and allowed me to take them along on this wild little design ride. As always, along with source files, a LOT variations were included as part of this project delivery.

Appalbrandy — Writing about Appalachia | Squarespace Website Design

Design, Website Design, Logo DesignSarah Vogl

Brandy Renee McCann (Appalbrandy.com) reached out to us to replace her Wordpress site with something better. She came prepared with some examples of other writers’ sites that she liked. One of the main goals (besides typical things such as a general design upgrade and improvements to SEO) was to find a way to better showcase and organize the scope of Brandy’s writing work.